How to persuade other effectively

This is one of my favourite books which i always like to bring along. I read when i have free time in between selling appointments.

Selling, by itseft is an art plus science. Not only you need to know why people buy(products or ervices) but also how they make the buying decisions. Salespersons are thought that selling is a number game the more people you see the better the change you get. But in reality, it is partially true without considering one's selling skills which is one of the most critical parts ; how to persuade other to your way of thinking- your desired outcome.

According to the author:
"in order to understand how to influence others you need to understand how people make decision, how they remember the past and how they see the future. This is what has been missing for many and what makes persuasion a 'number game' for most."


This book shows how persuasion tricks that convince other without them knowing;the persuasion process subtly take place which pass through the reasoning mind which makes the other person you wish to persuade less defensive.


It's a vital skill for everyone.

Book's name-Covert persuasion
Author-Kevin Hogen, James speakman